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Kainat Waseem

Visual artist — graphic designer

I build brands with a hand-made warmth.

  • #01Identity
  • #02Campaigns
  • #03Illustration
  • #04Paintings
  • #05Photography

Visual artist & graphic designer

I'm Kainat, a designer and painter. I studied fine art before I ever touched a grid, and that order still shows: I draw first, then build the system around what the drawing wants.

Identity, campaigns and illustration for people who want their work to feel like something. Plus paintings and photographs, made for myself.

Woven grid painting in yellow, magenta, blue and green

Five ways of working

Whole identities built from the inside out — a mark, a type system, a palette and the rules that keep them honest across every surface.

  • Brand systems, marks, packaging

Recognition

  • 2026Identity system — Cove SkincareForty SKUs on one numbered format
  • 2026Brand rebuild — Field & CoA $32 kitchen brand dressed like a $200 one
  • 2026Campaign system — FerraKraft-paper coffee, rebuilt for a new customer

Let's make something warm

Tell me about the project — what it is, roughly when it needs to land, and the budget you're working with. I answer every serious enquiry.

kainatwaseem1996@gmail.com

Taking on new identity and campaign work from March.

Start a project